Factors Affecting College Students' Entrepreneurial Intentions

The employment of college graduates are facing severe challenges. To solve this problem we must actively promote their own businesses and flexible employment, and update the employment ideas and models, thus help them create employment opportunities for themselves. In order to analyze the key factors affecting students' entrepreneurial intentions; we aim to build a new model of affecting students' entrepreneurial intentions from the perspectives of personality traits, entrepreneurial ability, and entrepreneurial environment. In a sample of the university students in Jinan, using research literature analysis, questionnaire and SPSS21, we conduct an analysis into the data and make the specific recommendations based on the results.