Understanding Whites' Perceptions of Multicultural Policies: A (Non)Zero-Sum Framework?

Non-Hispanic Whites can perceive multicultural diversity policies as excluding their group and threatening their identity. However, increasing demographic diversity and the proliferation of organizational diversity efforts may have led Whites to view multicultural policies in more nonzero-sum ways. Reanalyzing nationally representative data, Study 1 showed that over the past 10 years, White Americans have become more supportive of diversity policies that explicitly recognize group memberships and have become less likely to view these policies as harmful to their group. Five experiments further showed that a multicultural (vs. colorblind) policy did not increase Whites' experiences of social identity threat (Studies 2-6) or their perceived exclusion from a company's diversity efforts (Studies 4-6). While a multicultural policy increased how much Whites believed an organization generally valued diversity and specifically valued the group differences of racial minorities, it did not decrease how much Whites believed their own group differences were valued (Studies 4-5). A multicultural policy only threatened Whites when group differences were narrowly defined to exclude their group (Study 6). An internal meta-analysis (N = 1,998) supported these conclusions and found they did not depend on need to belong, ethnic identification, political ideology, or the imagined presence of an outgroup coworker. These findings indicate that non-Hispanic White Americans generally conceptualize multicultural policies in nonzero-sum terms and suggest that (non)zero-sum beliefs may be key to understanding when diversity efforts are likely to elicit backlash from majority group members.