While it is well established that peroxisome proliferator activated receptor gamma (PPARgamma) ligands inhibit cell growth and induce apoptosis of colon cancer cells with a prolonged treatment (3-5 days), the early effects of PPAR gamma exposure are less clear. In this report, we demonstrate that the PPAR-gamma ligand, ciglitazone, induces proliferation of HT-29 and Caco-2 colon cancer cells transiently (<48 h) prior to a decrease in cell proliferation (>72 h). Associated with this cellular proliferation phase, we observed an increase in NF-B-K transcriptional activity. Ciglitazone exposure did not affect NF-KB DNA binding but rather, increased phosphorylation of p65 as well as the recruitment of the co-activator CBP. Pre-treatment of HT-29 cells with wortmannin, a phosphatidylinositol 3-kinase (PI3K) inhibitor, inhibited ciglitazone-induced p65 phosphorylation, NF-B-K transcriptional activity and cell proliferation. Interestingly, ciglitazone inhibited PPAR transcriptional activity, suggesting this early proliferative effect is PPRE independent. These data suggest that the early proliferative phase of PPAR-gamma ligand exposure is associated with activation of NF-KB by p65 phosphorylation and cofactor recruitment and not through increased DNA binding. (C) 2004 Elsevier Ltd. All fights reserved.