INTRINSIC ALIGNMENT WITH STRATEGY AS A SOURCE OF BUSINESS SUSTAINABILITY IN SMES

This article presents an analysis of the degree of intrinsic alignment with the strategy as a source of business sustainability in the SMEs dedicated to the manufacturing sector in the region of Tacna, Peru. It was framed in a non-experimental research design of fieldtransaction, a survey was applied (questionnaire with 32 items with a Likert scale validated in the opinion of 3 experts with an Alpha Cronbach coefficient of 0.95(Excellent) to a random sample of 247 directors and managers. The data were analyzed through the descriptive statistics (SPSS25) to know the behaviour of the variables under study. In order to test hypotheses, the chi-square statistic was applied (categorical variables, ordinals and unit of analysis greater than 30 subjects). The main findings show that the degree of intra-strategy alignment is 4.46 (excellent alignment of the Intrinsic with the strategy) and business sustainability resulted in 4.23 (high business sustainability). In conclusion, there is a relationship between the intrategy alignment and business sustainability in the SMEs of the manufacturing sector of the Tacna-Peru Region with a strength of 0.691 (strong relationship).