Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan

被引：232

作者：

Hsu, Meng-Hsiang ^{[1
]}

Chang, Chun-Ming ^{[2
]}

Chuang, Li-Wen ^{[3
]}

机构：

[1] Natl Kaohsiung First Univ Sci & Technol, Dept Informat Management, Kaohsiung, Taiwan

[2] Aletheia Univ, Dept Tourism Informat, New Taipei City, Taiwan

[3] Fuzhou Univ, Dept Digital Media Arts & Design, Fuzhou, Peoples R China

来源：

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 2015年 / 35卷 / 01期

关键词：

Repeat purchase intention; Expectation-confirmation model; Customer value; Habit; Trust; Satisfaction; INFORMATION-SYSTEMS SUCCESS; VALUE-BASED ADOPTION; REPURCHASE INTENTION; USAGE BEHAVIOR; MEDIATING ROLE; EVERYDAY LIFE; TRUST; ANTECEDENTS; DELONE; SATISFACTION;

D O I：

10.1016/j.ijinfomgt.2014.09.002

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

The success of online shopping depends on customers' repeat purchasing. This study proposed a theoretical model by integrating the literature of expectation-confirmation model and online shopping to test the factors affecting repeat purchase intention in online group-buying. Data collected from 246 respondents were used to test the proposed model. The results show that trust and satisfaction are the strong predictors of repeat purchase intention. The results also reveal that satisfaction has significant influence on trust, whereas perceived value, confirmation, and website quality are the significant antecedents of satisfaction. Our results report that website quality has positive influence on perceived value. Finally, perceived value exerts stronger effect on repeat purchase intention for high-habit customers, whereas trust and satisfaction have higher influence on repeat purchase intention for low-habit customers. Implications and limitations are discussed. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：45 / 56

页数：12

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