Does Avatar Appearance Matter? How Team Visual Similarity and Member-Avatar Similarity Influence Virtual Team Performance

被引：37
作者：
van der Land, Sarah F. [1 ]
Schouten, Alexander P. [2 ]
Feldberg, Frans [3 ]
Huysman, Marleen [3 ]
van den Hooff, Bart [3 ]
机构：
[1] Erasmus Univ, Dept Media & Commun, NL-3000 DR Rotterdam, Netherlands
[2] Tilburg Univ, Dept Commun & Informat Sci, NL-5000 LE Tilburg, Netherlands
[3] Vrije Univ Amsterdam, Dept Business Adm, Knowledge Informat & Networks Res Grp, NL-1081 HV Amsterdam, Netherlands
来源：
HUMAN COMMUNICATION RESEARCH | 2015年 / 41卷 / 01期
关键词：
COMPUTER-MEDIATED COMMUNICATION; GROUP DECISION-MAKING; SOCIAL IDENTITY; INTRINSIC MOTIVATION; SELF-CATEGORIZATION; WORK; TECHNOLOGY; DIVERSITY; TIME; REPRESENTATION;
D O I：
10.1111/hcre.12044
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This multimethod study investigated how avatar appearance influences virtual team performance. This study is the first to integrate the framework of social identity model of de-individuation effects (SIDE) and Self-Identification theory, using morphing techniques. Results were obtained from a 2 (team visual similarity: dissimilar vs. similar team avatars)x2 (member-avatar similarity: cartoon avatars vs. avatar similar to self) experiment (N=240). The findings indicated that teams using morphed team avatars, which combined both a high degree of team visual similarity and member-avatar similarity in their appearances, performed best on the task, and showed greater social attraction than teams in the other conditions. Moreover, content analysis of the chat conversations revealed that these teams interacted more strategically and expressed a greater motivation to solve the task.
引用
收藏
页码：128 / 153
页数：26
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