Advertising and marketing

被引：6

作者：

Capozzi, JD

Rhodes, R

机构：

[1] Mt Sinai Med Ctr, Dept Orthopaed, New York, NY 10128 USA

[2] CUNY Mt Sinai Sch Med, New York, NY 10029 USA

来源：

JOURNAL OF BONE AND JOINT SURGERY-AMERICAN VOLUME | 2000年 / 82A卷 / 11期

关键词：

D O I：

10.2106/00004623-200011000-00022

中图分类号：

R826.8 [整形外科学]; R782.2 [口腔颌面部整形外科学]; R726.2 [小儿整形外科学]; R62 [整形外科学（修复外科学）];

学科分类号：

摘要：

The owners of a major-league professional sports team announced that they mould be reconsidering their choice of the team's physician. Simultaneously, they announced the availability of advertising opportunities for physicians and hospitals. The owners were expecting a long-term commitment of approximately ten million dollars in advertising over a seven-year period. Higher bids were encouraged. Their choice of team physician would be announced after all of the advertising contracts were settled.

引用

页码：1668 / 1669

页数：2