The hohlraum shape attracts considerable attention because there is no successful ignition method for laser-driven inertial confinement fusion at the National Ignition Facility. The available hohlraums are typically designed with simple conic curves, including ellipses, parabolas, arcs, or Lame curves, which allow only a few design parameters for the shape optimization, making it difficult to improve the performance, e. g., the energy coupling efficiency or radiation drive symmetry. A novel free-form hohlraum design and optimization approach based on the non-uniform rational basis spline (NURBS) model is proposed. In the present study, (1) all kinds of hohlraum shapes can be uniformly represented using NURBS, which is greatly beneficial for obtaining the optimal available hohlraum shapes, and (2) such free-form uniform representation enables us to obtain an optimal shape over a large design domain for the hohlraum with a more uniform radiation and higher drive temperature of the fuel capsule. Finally, a hohlraum is optimized and evaluated with respect to the drive temperature and symmetry at the Shenguang III laser facility in China. The drive temperature and symmetry results indicate that such a free-form representation is advantageous over available hohlraum shapes because it can substantially expand the shape design domain so as to obtain an optimal hohlraum with high performance. (C) 2014 AIP Publishing LLC.