To what extent do differences in biological sex and psychological gender identity influence affective reactions to different genres of film? In order to address this question, this investigation examined the impact of sex and gender role self-perceptions on viewers' responses to neutral, melodramatic, and violent plm segments. Working with a predominantly Caucasian population (93% Caucasian) at a southeastern university, the results emphasize the importance of sex and gender role self-perceptions on viewers' affective responses to media entertainment The implications of these findings are discussed.