Exploring the relationship between the length of stay and various determinants at one of the best European destinations

Studies scrutinizing the tangible and intangible factors regarding the length of stay (LOS) in a destination are rare. The emotional factors have not always been integrated into this analysis. We have contributed to fill this gap in the literature considering the degree of happiness with the tourist destination. We used a sample of 1253 tourists and three regression models were estimated (OLS regression model, a Weibull survival model and a zero-truncated negative binomial) to study the LOS. We verified that the emotional factor related with happiness affects the LOS. Furthermore, regarding the managerial/practical implications it is important to highlight that the tourists who intend to visit the city have gastronomic and wine experiences, and, through their contact with the cultural heritage of the city, they will stay for a longer period of time. In addition to economic factors, as expenditures, there are also emotional and experiential aspects that influence LOS and these have to be included in the communication of a tourist destination. The attributes of a destination are not enough to influence the LOS. The destination must also be a set of experiences that will increase the happiness of the tourist with the destination.