A multilevel, multi-mode framework for standardization in digital B2B platform eco-systems in international cargo transportation-A multiple case study

Standardization is gaining importance for digital platform eco-systems as they try to balance both stability and flexibility of their core as well as their boundary resources. Our knowledge on which factors influence standardization processes in business-to-business (B2B) focused digital platform eco-systems remains limited. Using three B2B platform eco-systems from the cargo transportation and seaport eco-system context, we apply a multiple case study to investigate which factors affect the standardization mode and the standard adoption. Based on 19 interviews and a systematic coding procedure, we identified 24 factors and cluster them into four overarching themes. We show the relatedness between standardization and innovation research, identify standard characteristics as the most important theme of factors and show that standardization has to be seen as a dynamic and interconnected process, as some factors are interdependent but the controllability varies between factors. Lastly, implications of these results and future research directions are discussed.