Who is the celebrity in advertising? Understanding dimensions of celebrity images

被引：99

作者：

Choi, Sejung Marina ^{[1
]}

Rifon, Nora J.

机构：

[1] Univ Texas, Austin, TX 78712 USA

[2] Michigan State Univ, Dept Advertising Publ Relat & Retailing, E Lansing, MI 48824 USA

来源：

关键词：

D O I：

10.1111/j.1540-5931.2007.00380.x

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

[No abstract available]

引用

页码：304 / 324

页数：21

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