On the Clusters Marketing Model of High-tech Industry Clusters

The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, then its related areas were determined, and finally a theoretical model of high-tech clusters marketing model was established. With this theoretical model, the author analyze the possibility that the clusters marketing model of traditional industries applies to high-tech clusters. Therefore, the main point is that the operating mechanism is the core of the clusters marketing model and three types of traditional clusters marketing mechanisms (function - interest, regulation and contract mechanism) can be completely used for the high-tech industry cluster. As a result, six modes of clusters marketing of high-tech industry were proposed.