A study on CRM technology implementation and application practices

被引：2
作者：
Liu, ChunNian [1 ]
Zhu, XiaoWen [1 ]
机构：
[1] Nanchang Univ, Dept Informat Management, Nanchang, Peoples R China
来源：
PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND NATURAL COMPUTING, VOL II | 2009年
关键词：
CRM; technology implementation; application; CUSTOMER RELATIONSHIP MANAGEMENT; FRAMEWORK;
D O I：
10.1109/CINC.2009.120
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
CRM is a multi-disciplinary concept. Its successful implementation involves many aspects. This paper highlights the implementation from the technology level and contributes to some successful factors in CRM application. At last, it gives some guidance for future study on CRM.
引用
收藏
页码：367 / 370
页数：4
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