Dynamic strategic pricing and speed of diffusion

被引：11

作者：

Dockner, EJ ^{[1
]}

Fruchter, GE

机构：

[1] Univ Vienna, Dept Business Studies, Vienna, Austria

[2] Bar Ilan Univ, Grad Sch Business Adm, Ramat Gan, Israel

[3] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA

来源：

JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS | 2004年 / 123卷 / 02期

基金：

奥地利科学基金会;

关键词：

new product diffusion; pricing strategy; speed of diffusion; differential games; closed-loop strategies;

D O I：

10.1007/s10957-004-5152-2

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Defining speed of diffusion as the amount of time it takes to get from one penetration level to a higher one, we introduce a dynamic model in which we study the link between pricing policy, speed of diffusion, and number of competitors in the market. Our analysis shows that, in the case of strategic (oligopolistic) competition, the speed of diffusion has an important influence on the optimal pricing policy. In particular, we find that higher speeds of diffusion create an incentive to strategically interacting firms to lower their prices.

引用

页码：331 / 348

页数：18

共 26 条

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