The impact of private labels on consumer store loyalty: An integrative perspective

被引：36
作者：
do Vale, Rita Coelho [1 ]
Matos, Pedro Verga [2 ]
Caiado, Jorge [2 ]
机构：
[1] UCP Catolica Lisbon Sch Business & Econ, P-1649023 Lisbon, Portugal
[2] Univ Lisbon, ISEG Lisbon Sch Econ & Management, Rua Quelhas 6, P-1249078 Lisbon, Portugal
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2016年 / 28卷
关键词：
Private labels; Store loyalty; In-store characteristics; Economic factors; Retail; formats; STRUCTURAL EQUATION MODELS; SWITCHING COSTS; PURCHASE BEHAVIOR; CUSTOMER LOYALTY; DETERMINANTS; SHARE; LINK; COMPETITION; INTENTIONS; VARIABLES;
D O I：
10.1016/j.jretconser.2015.10.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research studies the role of private labels (PLs) on consumers' store loyalty. It offers an integrative approach that comprises several store loyalty drivers (in-store and economic factors), analyzing the role that PLs play among different types of retailers. Data were collected through an online survey. Using structural equation modeling, we run our analysis across different retail formats, assessing which factors lead to store loyalty and to what extent PLs contribute to it. Findings suggest that depending on retailers' market positioning, different factors contribute to loyalty and that the impact of PLs is mostly significant for medium-cost and premium supermarkets. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：179 / 188
页数：10
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