Making use of quantitative content analysis: Insights from academia and business practice

被引：6

作者：

Brunzel, Johannes ^{[1
]}

机构：

[1] Tech Univ Carolo Wilhelmina Braunschweig, Abt Jerusalem Str 4, D-38106 Braunschweig, Germany

来源：

BUSINESS HORIZONS | 2021年 / 64卷 / 04期

关键词：

Big data; Computer-aided content analysis; Machine learning; Quantitative content analysis; Natural language processing; AIDED TEXT ANALYSIS;

D O I：

10.1016/j.bushor.2021.02.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article features a moderated conversation between the author and five leading researchers and practitioners in the field of quantitative content analysis and, more specifically, computer-aided textual analysis (CATA). The interview subjects discuss the factors contributing to CATA's rise as a research method as well as the benefits and pitfalls of using CATA. The conversation also covers bestpractice advice that companies may employ to increase the accuracy of CATA results. These include using different programs or algorithms for the same problem, known as algorithm error. (c) 2021 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

引用

页码：453 / 464

页数：12

共 14 条

[1] Uncovering the message from the mess of big data [J].

Bendle, Neil T. ;

Wang, Xin .

BUSINESS HORIZONS, 2016, 59 (01) :115-124

[2] Oh What a Beautiful Morning! Diurnal InfIuences on Executives and Analysts: Evidence from Conference Calls [J].

Chen, Jing ;

Demers, Elizabeth ;

Lev, Baruch .

MANAGEMENT SCIENCE, 2018, 64 (12) :5899-5924

[3]

Cho T.S., 2014, ACAD MANAGEMENT P, V2014, P15951, DOI 10.5465/ambpp.2014.15951symposium

[4] A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires [J].

Hinkin, Timothy R. .

ORGANIZATIONAL RESEARCH METHODS, 1998, 1 (01) :104-121

[5] Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence [J].

Kaplan, Andreas ;

Haenlein, Michael .

BUSINESS HORIZONS, 2019, 62 (01) :15-25

[6]

Krippendorff K., 2018, Content Analysis: An Introduction to Its Methodology

[7]

Martin R, 2005, ROTMAN MAGAZINE WIN, P1

[8]

McClelland D. C., 1987, Human motivation

[9] What Doesn't Get Measured Does Exist: Improving the Accuracy of Computer-Aided Text Analysis [J].

McKenny, Aaron F. ;

Aguinis, Herman ;

Short, Jeremy C. ;

Anglin, Aaron H. .

JOURNAL OF MANAGEMENT, 2018, 44 (07) :2909-2933

[10] Using Computer-Aided Text Analysis to Elevate Constructs: An Illustration Using Psychological Capital [J].

McKenny, Aaron F. ;

Short, Jeremy C. ;

Payne, G. Tyge .

ORGANIZATIONAL RESEARCH METHODS, 2013, 16 (01) :152-184

← 1 2 →