The application of modularity in product strategy

被引：0
|
作者：
Xiao, Fan-ping [1 ]
Tang, Xiao-wo [1 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management, Chengdu 610054, Peoples R China
来源：
ENTREPRENEURIAL STRATEGY INNOVATION AND SUSTAINABLE DEVELOPMENT | 2007年
关键词：
modularity; product innovation; differentiate strategy; product platform;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Designing and production for modular product is regarded as a best option to achieve product variety.'By rational use of modularity, we can obtain mass customization at the lowest cost. Based on comprehensive research of modular theories, this paper analyses the applications of modularity in product innovation, and differentiates strategy and development of product platform. Further a framework is given on how to make use of modular method, and a case is introduced to illustrate the framework. We believe that it will play a role of reference. for enterprise.
引用
收藏
页码：639 / 642
页数：4
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