POLISH CONSUMERS' PREFERENCES IN THE ERA OF GLOBALIZATION

被引：0

作者：

Wlodarczyk-Spiewak, Katarzyna ^{[1
]}

机构：

[1] Szczecin Univ, Fac Econ & Management, Dept Microecon, PL-71101 Szczecin, Poland

来源：

TRANSFORMATIONS IN BUSINESS & ECONOMICS | 2009年 / 8卷 / 03期

关键词：

consumption; consumer behaviour; consumer preferences; globalization; Poland; BUSINESS; MARKET;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present article is aimed at discussing chosen aspects of consumer preferences expressed by Polish people in the globalization era. It should also be added that Polish society is not only affected by the global economy but also by socio-economic transformation that began in Poland after 1989. Article presents various action and subjective assessment made by Polish people with respect to their consumer needs, action aimed at improving financial status and standard of living, activity in the marketplace, choice of consumption means and household's satisfaction with current standard of living in the global economy in the period 1989 - 2009.

引用

页码：216 / 235

页数：20