SERVICE QUALITY ON INTERNET BANKING

被引：0
|
作者：
Yurtkoru, E. Serra [1 ]
Durmus, Beril [1 ]
Ulusu, Yesim [2 ]
机构：
[1] Marmara Univ, Istanbul, Turkey
[2] Bahcesehir Univ, Istanbul, Turkey
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
MULTIPLE-ITEM SCALE; ACCEPTANCE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study was conducted to understand factors that would increase Internet banking usage. It was proposed that service quality, and convenience would increase satisfaction, which would then increases usage from organizational level. However from individual level, Internet self-efficacy and usage motives are the main factors necessary to increase usage.
引用
收藏
页码：303 / 307
页数：5
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