Towards a framework for online game adoption

被引：88
作者：
Merhi, Mohammad I. [1 ]
机构：
[1] Indiana Univ, Judd Leighton Sch Business & Econ, Dept Decis Sci, 1700 Mishawaka Ave, South Bend, IN 46634 USA
来源：
COMPUTERS IN HUMAN BEHAVIOR | 2016年 / 60卷
关键词：
Online game adoption; Uses and gratifications; Enjoyment; Visual appeals; Social interaction; Achievement; Flow experience; INTRINSIC MOTIVATION; FLOW THEORY; PLAY; GRATIFICATION; DETERMINANTS; MODEL; EXPERIENCE; MOTIVES; LOYALTY;
D O I：
10.1016/j.chb.2016.02.072
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Drawing on Uses and Gratifications theory, this paper proposes and empirically tests an integrated model that depicts the factors that have the potential to impact the behavioral intention to adopt online games. The model is tested with data collected from 308 students in an American university. Overall, the results revealed that the effect of enjoyment was very crucial, and those of social interaction and achievement are moderate, but that of flow of experience did not influence behavioral intention. Results also indicated that visual appeal and escapism are important factors that affect and precede enjoyment. (C) 2016 Elsevier Ltd. All rights reserved.
引用
收藏
页码：253 / 263
页数：11
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