Study on the theoretical and methodological approaches of Visual Studies

This article shows the main theoretical approaches and explains the role of interdisciplinary methodologies in Visual Studies. In order to do this we take a tour of the central concepts of the analysis of visual art (visual essentialism, visual objects, visual culture, visual thinking, scopic regimes), as well as discuss relevant critical debates about the shortcomings of art history. Art theory or aesthetics in the analysis of new media images. The study demonstrates that the theoretical evolution of visual analysis surpasses the historical interpretation of art and extends in the knowledge of the social construction of the visual experience, or in other words, in the visual construction of the social.