On-line Purchase Behavior Research Design Based on Ego-depletion Theory

被引：0

作者：

Xiao, Qian ^{[1
]}

机构：

[1] Shanghai Univ Engn Sci, 88 Yiixian Rd, Shanghai 200437, Peoples R China

来源：

3RD INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2017) | 2017年

关键词：

Ego-depletion; On-line Purchase Behavior; Self-control; SELF; RESOURCE; MODEL;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

People have more choices when they have a purchase behavior in this on-line era. Hypothesis in this paper is: If we have more merchandise to choose, it will accelerate our cognitive resources; then it will increase ego-depletion; assumption of cognitive resources and ego-depletion cause negative relation to self-control; which will lead to more purchase. The conclusion results in more goods choices leads to more purchase.

引用

页码：35 / 38

页数：4

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