Analysis on the Strategic Alliance Cooperation Game under the Background of Big Data

Based on the alliance combination phenomena at home and abroad, the paper builds an alliance cooperation model of three types of enterprises in the context of big data, designs to provide a reference framework for enterprises. This paper uses decision tree analysis to address the cooperative relationship between focus enterprise and the cooperative one. When the three types of enterprises to be focus one, respectively, we study the benefits of the other two enterprises and do comparison. As result, in the term of its best benefits, the focus enterprise select cooperation as long as its expect benefits are bigger, then the cooperative one choose to cooperate if only it has benefits.