THE CO-DESIGN DEVELOPMENT AS A PROCESS OF TRANSLATION

被引：0

作者：

Orlandi, Bullini Ludovico ^{[1
]}

机构：

[1] Univ Verona, Dept Management, I-37100 Verona, Italy

来源：

INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT | 2015年

关键词：

co-design; co-creation of value; ANT; Actor Network Theory; translation; VIRTUAL CUSTOMER ENVIRONMENTS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The issue of value co-creation can be studied under multiple perspectives both in product and service sector. This paper investigates the emergence of co-design as a specific form of value co-creation, which involves simultaneously product and service dimensions, and emerges trough the interactions between designers and customers. The issue is approached through an Actor-Network Theory perspective, as a mean to investigate the relational ties within the co-design network, analyzing the specific case of one of the most important online co-design community. This study shows that co-design involves both service and product components and emerges as successful story of translation process whose phases of problematization, interessement, enrolment and mobilization generate the re-negotiation of traditional identities and roles of designers and customers.

引用

页码：2504 / 2506

页数：3