CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RESOURCE MANAGEMENT IN THE REPUBLIC OF CROATIA

According to the 2011 European Commission definition, Corporate Social Responsibility (CSR) is "the responsibility of enterprises for their impact on society"(1). Therefore, all activities of enterprises above what is defined by the law are included in Corporate Social Responsibility. At the internal level, Corporate Social Responsibility concept implementation contributes, among other things, to better quality Human Resources Management. It is a business practice which results in attracting and retaining more qualified employees and a socially responsible approach towards employees, as one of the key stakeholders, is being achieved. Through implementation of measures in this segment, enterprises may achieve a better reputation with the public as being a responsible employer. According to Corporate Social Responsibility Europe, the new European Corporate Social Responsibility Strategy for 2015-2019 should put employees at the forefront of Corporate Social Responsibility Strategy, together with business - education collaboration, which aims to enhance entrepreneurship skills and apprenticeships for youth(2). The theoretical part deals with the conceptual definition of the Corporate Social Responsibility internal dimension, which is reflected in the segment of Human Resource Management. The practical part refers to qualitative research of six large corporations' sustainability and socially responsible business reports in the Republic of Croatia. The data collected was analysed using a combination of methods which include analysis, synthesis, comparison and classification. The primary objective of this research is to point out positive business practices and business models which include Corporate Social Responsibility concept implementation in the segment of Human Resource Management. The research results may contribute to further activities carried out by companies in the segment of Corporate Social Responsibility concept.