INFLUENCE OF BRAND TRUST AND AFFECT, PURCHASE AND ATTITUDINAL LOYALTY ON BRAND PERFORMANCE

被引：0

作者：

Bakshi, Madhupa ^{[1
]}

Mishra, Prashant ^{[2
]}

机构：

[1] NSHM Coll Management & Technol, Kolkata, India

[2] Indian Inst Management, Kolkata, India

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：119 / 121

页数：3

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