Screening decisions of vertically integrated theaters in the Korean movie industry

被引：4

作者：

Chung, Hoe Sang ^{[1
]}

Kim, Min ^{[2
]}

Yi, Gihwan ^{[3
]}

机构：

[1] Kangwon Natl Univ, Dept Econ, Chunchon, South Korea

[2] Univ Maryland, Robert H Smith Sch Business, Baltimore, MD 21201 USA

[3] Korea Inst Local Finance, Seoul, South Korea

来源：

ECONOMICS LETTERS | 2018年 / 170卷

关键词：

Number of movie showings; Vertical integration; Market foreclosure; Incentive misalignment; Korean movie industry; MARKET;

D O I：

10.1016/j.econlet.2018.05.026

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates the effects of vertical integration on screening decisions using data from the Korean movie industry. We find that integrated theaters show their affiliated movies more than nonaffiliated movies, and more than nonintegrated theaters do. However, this gap reduces during the peak times of the day and after the opening week. Our evidence suggests that the integrated theaters' screening decisions favorable to their own movies are better understood as the result of dealing with the incentive misalignment than as the result of foreclosing other movies. (C) 2018 Elsevier B.V. All rights reserved.

引用

页码：6 / 9

页数：4

共 7 条

[1] The strategic effects of vertical market structure: Common agency and divisionalization in the US motion picture industry [J].