Social responsibility of ecotourism, normative and public policy companies in Mexico city

This qualitative research aimed to identify the Corporate Social Responsibility (CSR) practices developed by three ecotourism companies located on the Conservation Soil of Mexico City and their relationship with local public policy. Based on four axes: quality of life in the company; commitment to the community; care and preservation of the environment and competitiveness and relationship with its stakeholders, its strengths, its environmental performance and its relationship with the community, and its weaknesses in competitiveness and relationship with others involved, as well as quality of life at work were identified. This social responsibility performance contributes to the economic, ecological and social sustainability of the enterprises studied and their surroundings, and has a great correspondence with the objectives of the public policy instruments and regulations, both environmental and social, in which it can be supported.