CONDITIONS AND POSSIBILITIES OF CREATING A COMMUNICATION SYSTEM WITH THE PUBLIC BY PUBLIC ADMINISTRATION INSTITUTIONS

被引：0
作者：
Flieger, Marcin [1 ]
机构：
[1] Gen Tadeusz Kosciuszko Mil Acad Land Forces Wrocl, Dept Management, Ul Czajkowskiego 109, PL-51150 Wroclaw, Poland
来源：
BUSINESS AND NON-PROFIT ORGANIZATIONS FACING INCREASED COMPETITION AND GROWING CUSTOMERS' DEMANDS, VOL 14 | 2015年 / 14卷
关键词：
communication system; public administration; gmina; Customer Relationship Management; public relations instruments;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper deals with the issues concerning creating and managing communication system with the public by public administration institutions, focusing on gminas. Thus, analyzing unique functions realized by the gminas, the author has emphasized the necessity of implementing principles of a Customer Relationship Management concept. Next, the relation between the CRM concept and the idea and measures in the field of public relations has been scrutinized. As a result, the author has analyzed the ways and principles of using various communication channels with the public, showing conditions and possibilities of their implementation by the gminas.
引用
收藏
页码：207 / 221
页数：15
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