Information sharing behaviour on blogs in Taiwan: Effects of interactivities and gender differences

被引：79

作者：

Lu, Hsi-Peng ^{[1
]}

Lin, Judy Chuan-Chuan ^{[2
]}

Hsiao, Kuo-Lun ^{[3
]}

Cheng, Li-Ting ^{[1
]}

机构：

[1] Natl Taiwan Univ Sci & Technol, Dept Informat Management, Taipei, Taiwan

[2] Soochow Univ, Dept Comp Sci & Informat Management, Taipei, Taiwan

[3] Shu Te Univ, Dept Informat Management, Kaohsiung, Taiwan

来源：

JOURNAL OF INFORMATION SCIENCE | 2010年 / 36卷 / 03期

关键词：

blogs; gender differences; flow; information sharing behaviour; interactivity; satisfaction; VIRTUAL COMMUNITIES; TECHNOLOGY ACCEPTANCE; SOCIAL SOFTWARE; ELECTRONIC-MAIL; INTERNET USE; KNOWLEDGE; MODEL; FLOW; GRATIFICATIONS; INVOLVEMENT;

D O I：

10.1177/0165551510363631

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Although blog service providers have developed and promoted various interactive functions of their blog platforms, effects of the interactivities on posting behaviour are still vague. Based on past literature, we proposed an information sharing behaviour model involving three types of interactivities, flow and satisfaction. A survey of 586 blog owners demonstrated strong support for the model. The results indicated that flow and satisfaction were positively affected by various types of interactivities and influenced the information sharing behaviour. Furthermore, gender differences in the relationships among interactivities, flow and satisfaction were found. Finally, the implications of this research were discussed.

引用

页码：401 / 416

页数：16

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