Discourse as a strategic resource

被引：320

作者：

Hardy, C ^{[1
]}

Palmer, I

Phillips, N

机构：

[1] Univ Melbourne, Parkville, Vic 3052, Australia

[2] Univ Technol Sydney, Sch Management, Sydney, NSW, Australia

[3] McGill Univ, Fac Management, Montreal, PQ H3A 2T5, Canada

来源：

HUMAN RELATIONS | 2000年 / 53卷 / 09期

关键词：

critical discourse analysis; organization theory; strategy;

D O I：

10.1177/0018726700539006

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this article, we outline a model of how discourse can be mobilized as a strategic resource. The model consists of three circuits. First, in circuits of activity, individuals attempt to introduce new discursive statements, through the use of symbols, narratives, metaphors, etc. aimed at evoking concepts to create particular objects. These activities must intersect with circuits of performativity. This occurs when, for example, concepts are contextually embedded and have meaning for other actors; when symbols, narratives and metaphors possess receptivity; and when the subject position of the enunciator warrants voice. Third, when these two circuits intersect, connectivity occurs as the new discursive statements 'take'. Using an illustrative example of an international NGO operating in Palestine, we show how an individual brought about strategic change by engaging in discursive activity.

引用

页码：1227 / 1248

页数：22

共 42 条

[1]

[Anonymous], DIALOGICS CRITIQUE

[2]

[Anonymous], 1998, Discourse and organization

[3] Strategy retold: Toward a narrative view of strategic discourse [J].

Barry, D ;

Elmes, M .

ACADEMY OF MANAGEMENT REVIEW, 1997, 22 (02) :429-452

[4] 3 MODELS OF STRATEGY [J].

CHAFFEE, EE .

ACADEMY OF MANAGEMENT REVIEW, 1985, 10 (01) :89-98

[5]

Clegg S., 1996, HDB ORG STUDIES, P676

[6]

CONDOR S, 1997, DISCOURSE STRUCTURE, V2, P1

[7]

Dijk TeunA. van., 1997, DISCOURSE STRUCTURE, V1, P1, DOI DOI 10.4135/9781446221884.N1

[8]

DUTTON JE, 1991, ACAD MANAGE J, V34, P517, DOI 10.5465/256405

[9]

DUTTON JE, 1993, STRATEGIC THINKING L, P89

[10]

ECCLES R, 1993, HYPE

← 1 2 3 4 5 →