Preconceptions of taste based on color

被引:109
作者
Koch, C
Koch, EC
机构
[1] George Fox Univ, Dept Psychol, Newberg, OR 97132 USA
[2] Texas Tech Univ, Dept Business Adm, Lubbock, TX 79409 USA
关键词
color; taste perception;
D O I
10.1080/00223980309600611
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The authors examined preconceptions of taste based on color with a questionnaire administered to 45 college students. The questionnaire related 8 tastes with 10 colors. The results suggested that only a limited number of colors are positively associated with preconceptions of taste. However, certain colors (e.g., red and green) showed consistent patterns of association with taste. Implications for future research examining an indirect relationship between color and taste are discussed.
引用
收藏
页码:233 / 242
页数:10
相关论文
共 33 条
[1]   A CLOSER LOOK AT CLASSICAL-CONDITIONING [J].
ALLEN, CT ;
MADDEN, TJ .
JOURNAL OF CONSUMER RESEARCH, 1985, 12 (03) :301-315
[2]   The influence of physical state and color on perceived sweetness [J].
Alley, RL ;
Alley, TR .
JOURNAL OF PSYCHOLOGY, 1998, 132 (05) :561-568
[3]  
Cohen J., 1998, Statistical Power Analysis for the Behavioral Sciences, V2nd
[4]  
DEAN J, 1988, OUTDOOR LIFE, P73
[5]   SUBJECTIVE ESTIMATES OF SHOCK PROBABILITY FOLLOWING CLASSICAL AVERSIVE-CONDITIONING WITH VISUAL AND GUSTATORY CONDITIONED STIMULI [J].
EVANS, IM ;
KAGEHIRO, DK .
BEHAVIOUR RESEARCH AND THERAPY, 1977, 15 (02) :202-204
[6]   STRAWBERRY ODOR, BUT NOT RED COLOR, ENHANCES THE SWEETNESS OF SUCROSE SOLUTIONS [J].
FRANK, RA ;
DUCHENY, K ;
MIZE, SJS .
CHEMICAL SENSES, 1989, 14 (03) :371-377
[7]   Sensory determinants of the thirst-quenching character of beer [J].
Guinard, JX ;
Souchard, A ;
Picot, M ;
Rogeaux, M ;
Sieffermann, JM .
APPETITE, 1998, 31 (01) :101-115
[8]   FINDING THE GOOD IN THE BAD [J].
HOLLOWAY, M .
SCIENTIFIC AMERICAN, 1993, 268 (01) :32-&
[9]  
HYMAN A, 1983, B PSYCHONOMIC SOC, V21, P145
[10]   EFFECTS OF 4 PSYCHOLOGICAL PRIMARY COLORS ON ANXIETY STATE [J].
JACOBS, KW ;
SUESS, JF .
PERCEPTUAL AND MOTOR SKILLS, 1975, 41 (01) :207-210