Understanding post-adoption behaviors of e-service users in the context of online travel services

被引：137

作者：

Li, Hongxiu ^{[1
]}

Liu, Yong ^{[2
]}

机构：

[1] Univ Turku, Turku Sch Econ, SF-20500 Turku, Finland

[2] Univ Hamburg, D-20146 Hamburg, Germany

来源：

INFORMATION & MANAGEMENT | 2014年 / 51卷 / 08期

基金：

中国国家自然科学基金;

关键词：

Post-adoption behaviors; Continuance intention; WOM; Recommendation; ECT; WORD-OF-MOUTH; INFORMATION-SYSTEMS CONTINUANCE; EXPECTATION-CONFIRMATION MODEL; TECHNOLOGY CONTINUANCE; CONSUMER; SATISFACTION; ANTECEDENTS; CONSEQUENCES; INTENTION; USAGE;

D O I：

10.1016/j.im.2014.07.004

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We developed a model to investigate the factors influencing two different post-adoption behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS continuance model): (1) continuance intention to use e-services; and (2) Word of Mouth (WOM) behavior. We tested the research model using a survey of 543 usable responses in China. Our findings show that satisfaction and perceived usefulness positively affect continuance intention, which, together with perceived usefulness, positively influences the WOM behavior. The two different post-adoption behaviors of e-service users, continuance intention and WOM, are closely related. Implications for theory and practice are also discussed. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：1043 / 1052

页数：10

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