ADVANCING AGENDA-SETTING THEORY: THE COMPARATIVE STRENGTH AND NEW CONTINGENT CONDITIONS OF THE TWO LEVELS OF AGENDA-SETTING EFFECTS

被引：60

作者：

Wu, H. Denis ^{[1
]}

Coleman, Renita ^{[2
]}

机构：

[1] Boston Univ, Coll Commun, Boston, MA 02215 USA

[2] Univ Texas Austin, Coll Commun, Austin, TX 78712 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2009年 / 86卷 / 04期

关键词：

ATTITUDES; MEDIA; NEWS; NEGATIVITY; KNOWLEDGE;

D O I：

10.1177/107769900908600404

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Survey and content analysis data from the 2004 presidential election Were used to examine relative strength of first- and second-level agenda setting. Second-level candidate attributes exert a stronger agenda-setting influence on the public than does the salience of issues. More striking is the difference in effect sizes on voting intention. Respondents' perception of candidates' traits has a stronger agenda-setting effect and is a better predictor of voting intention than candidates' issues stance. Additionally, a new contingent condition for second-level effects was confirmed: negative information has more power to transfer the media's agenda of candidate attributes to the public.

引用

页码：775 / 789

页数：15

共 39 条

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