The handbook of international marketing communications

被引：0
作者：
Dennis, C [1 ]
机构：
[1] Aberystwyth Univ, Sch Business & Management, Aberystwyth, Dyfed, Wales
来源：
INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 2-3期
关键词：
international marketing; marketing communications; globalization;
D O I：
10.1108/imr.2000.17.2.174.1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：174 / 175
页数：2
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