The handbook of international marketing communications

被引：0
作者：
Dennis, C [1 ]
机构：
[1] Aberystwyth Univ, Sch Business & Management, Aberystwyth, Dyfed, Wales
来源：
INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 2-3期
关键词：
international marketing; marketing communications; globalization;
D O I：
10.1108/imr.2000.17.2.174.1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：174 / 175
页数：2
相关论文
共 50 条
[31]   INFLUENCE OF SOCIAL COMMUNICATIONS ON CHANGES IN MARKETING CONCEPT [J].
Voronov, Mikhail ;
Chasovskikh, Victor .
INTERNATIONAL CONFERENCE ON RESEARCH PARADIGMS TRANSFORMATION IN SOCIAL SCIENCES (RPTSS 2017), 2018, 35 :1404-1414
[32]   New developments in marketing communications and consumer behavior [J].
van Raaij, WF ;
Strazzieri, A ;
Woodside, A .
JOURNAL OF BUSINESS RESEARCH, 2001, 53 (02) :59-61
[33]   Understanding demographic effects on marketing communications in services [J].
FitzGerald, M ;
Arnott, D .
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 1996, 7 (03) :31-&
[34]   POSSIBILITIES FOR MARKETING COMMUNICATIONS WITHIN INTERNET BANK [J].
Rullis, Hermanis ;
Sloka, Biruta .
CURRENT ISSUES IN MANAGEMENT OF BUSINESS AND SOCIETY DEVELOPMENT - 2011, 2011, :582-591
[35]   SME practice towards integrated marketing communications [J].
Gabrielli, Veronica ;
Balboni, Bernardo .
MARKETING INTELLIGENCE & PLANNING, 2010, 28 (03) :275-290
[36]   Exploiting online social gambling for marketing communications [J].
Ozuem, Wilson ;
Prasad, Jason ;
Lancaster, Geoff .
JOURNAL OF STRATEGIC MARKETING, 2018, 26 (03) :258-282
[37]   Gratitude mediates consumer responses to marketing communications [J].
Bridger, Emma K. ;
Wood, Alex .
EUROPEAN JOURNAL OF MARKETING, 2017, 51 (01) :44-64
[38]   The use of marketing communications in the clothing industry in Slovenia [J].
Zavrsnik, Bruno ;
Mumel, Damijan .
FIBRES & TEXTILES IN EASTERN EUROPE, 2007, 15 (01) :11-15
[39]   EMERGING TRENDS IN MARKETING COMMUNICATIONS: PERSONALIZATION AND EVENTIZATION [J].
Strach, Pavel .
MARKETING IDENTITY: DIGITAL MIRRORS, PT I, 2018, :160-167
[40]   Science Marketing: Research of the Use of Marketing Communications Tools in the Higher Education Environment [J].
Hajdikova, Tatana ;
Polanecka, Sarka .
VISION 2020: INNOVATION, DEVELOPMENT SUSTAINABILITY, AND ECONOMIC GROWTH, VOLS 1-3, 2013, :1427-1434
12345