The handbook of international marketing communications

被引：0

作者：

Dennis, C ^{[1
]}

机构：

[1] Aberystwyth Univ, Sch Business & Management, Aberystwyth, Dyfed, Wales

来源：

INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 2-3期

关键词：

international marketing; marketing communications; globalization;

D O I：

10.1108/imr.2000.17.2.174.1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：174 / 175

页数：2

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