The handbook of international marketing communications

被引：0
|
作者：
Dennis, C [1 ]
机构：
[1] Aberystwyth Univ, Sch Business & Management, Aberystwyth, Dyfed, Wales
来源：
INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 2-3期
关键词：
international marketing; marketing communications; globalization;
D O I：
10.1108/imr.2000.17.2.174.1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：174 / 175
页数：2
相关论文
共 50 条
  • [1] Global Marketing Communications and Strategic Regionalism
    Wilken, Rowan
    Sinclair, John
    GLOBALIZATIONS, 2011, 8 (01) : 1 - 15
  • [2] GLOBALIZATION AND INTERNATIONAL MARKETING
    Grideanu, Nicoleta
    GLOBALIZATION AND INTERCULTURAL DIALOGUE: MULTIDISCIPLINARY PERSPECTIVES - ECONOMY AND MANAGEMENT, 2014, : 152 - 156
  • [3] The millennium and international marketing
    Terpstra, V
    INTERNATIONAL MARKETING REVIEW, 2000, 17 (01) : 15 - 18
  • [4] Integrated Marketing Communications-Strategic Thinking for Business Marketing Communications
    Ji Weibin
    Zhang Dayi
    STRATEGY IN EMERGING MARKETS: MANAGEMENT, FINANCE AND SUSTAINABLE DEVELOPMENT, 2014, : 435 - 443
  • [5] ENGLISH FOR MARKETING COMMUNICATIONS
    Williams, Erica J.
    JOURNAL OF TEACHING ENGLISH FOR SPECIFIC AND ACADEMIC PURPOSES, 2014, 2 (03): : 371 - 378
  • [6] Spam and Marketing Communications
    Janssens, Kim
    Nijsten, Nico
    Van Goolen, Robrecht
    17TH INTERNATIONAL CONFERENCE ENTERPRISE AND COMPETITIVE ENVIRONMENT 2014, 2014, 12 : 265 - 272
  • [7] A reader in marketing communications
    Jenster, Per V.
    EUROPEAN JOURNAL OF MARKETING, 2006, 40 (7-8) : 910 - 910
  • [8] Transformation of marketing communications tools in the context of globalization
    Bozhkova, V. V.
    Ptashchenko, O. V.
    Saher, L. Yu.
    Syhyda, L. O.
    MARKETING AND MANAGEMENT OF INNOVATIONS, 2018, (01): : 73 - 82
  • [9] Marketing Capabilities in International Marketing
    Morgan, Neil A.
    Feng, Hui
    Whitler, Kimberly A.
    JOURNAL OF INTERNATIONAL MARKETING, 2018, 26 (01) : 61 - 95
  • [10] MARKETING COMMUNICATIONS WITH STUDENTS AT UNIVERSITIES
    Stofkova, J.
    Stofko, S.
    Stofkova, Z.
    ICERI2016: 9TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION, 2016, : 7200 - 7206
12345