Game Theory Based Decision Coordination Strategy of Agricultural Logistics Service Information System

Under the background of ???Internet plus??? rapid development, the agricultural logistics industry should apply information technology to every link of the agricultural product logistics industry chain. By making full use of the decision making module of the agricultural logistics information system, we can realize the full sharing of information and data resources, which makes the decision-making scheme of the agricultural logistics information system more optimized. In real economic society, the uncertainty and mismatch between the customer???s logistics service demand and the logistics service capability that the logistics service function provider can provide, that is, when the two information are asymmetric, how to use the third-party contract to coordinate the income and profit distribution of the two, to make the information system decision making more reasonable? This paper mainly studies the coordination scheme of agricultural logistics information system decision making under uncertain output and demand information by introducing the spot market. A joint coordination strategy based on revenue sharing and penalty feedback contracts proposes decentralized decision making based on game theory. Experiments show that the flexible ordering strategy proposed in this paper can reduce the logistics service supply chain???s uncertainty and significantly improve the logistics service supply chain???s overall income level through coordination contracts.