Examining Iranian tourists' memorable experiences on destination satisfaction and behavioral intentions

被引：66

作者：

Gohary, Ali ^{[1
]}

Pourazizi, Lida ^{[2
]}

Madani, Fatemehalsadat ^{[1
]}

Chan, Eugene Y. ^{[1
]}

机构：

[1] Monash Univ, Monash Business Sch, Dept Mkt, Caulfield, Australia

[2] Islamic Azad Univ, Dept Business Management, Qazvin, Iran

来源：

CURRENT ISSUES IN TOURISM | 2020年 / 23卷 / 02期

关键词：

Memorable tourism experience; destination satisfaction; positive word-of-mouth; revisit intention; eco-tourism; Iran; PERCEPTIONS; ATTACHMENT; RESIDENTS; PLACE;

D O I：

10.1080/13683500.2018.1560397

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study evaluates the impact of Memorable Tourism Experiences (MTEs) on destination satisfaction, revisit intentions, and tourists' positive word-of-mouth in the Iranian eco-tourism context. The sample consists of 389 Iranian tourists who travelled to two eco-tourism destinations: Deylaman and Rig-e-Jen. We analysed our data using Partial Least Squares Structural Equation Modelling (PLS-SEM). Nearly all MTE dimensions influenced destination satisfaction. Destination satisfaction mediated the relationship between MTEs, positive word-of-mouth, and revisit intentions. However, we could not find support for local culture in both mediation and direct impact. Our research is the first to apply MTE to eco-tourism in Iran.

引用

页码：131 / 136

页数：6

共 19 条

[1] STRUCTURAL EQUATION MODELING IN PRACTICE - A REVIEW AND RECOMMENDED 2-STEP APPROACH [J].

ANDERSON, JC ;

GERBING, DW .

PSYCHOLOGICAL BULLETIN, 1988, 103 (03) :411-423

[2]

[Anonymous], 2009, PhD Thesis

[3] An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences [J].

Chandralal, Lalith ;

Rindfleish, Jennifer ;

Valenzuela, Fredy .

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, 20 (06) :680-693

[4] Antecedents of memorable tourism experience related to behavioral intentions [J].

Coudounaris, Dafnis N. ;

Sthapit, Erose .

PSYCHOLOGY & MARKETING, 2017, 34 (12) :1084-1093

[5] EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR [J].

FORNELL, C ;

LARCKER, DF .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) :39-50

[6] Sustainable rural tourism in Iran: A perspective from Hawraman Village [J].

Ghaderi, Zahed ;

Henderson, Joan C. .

TOURISM MANAGEMENT PERSPECTIVES, 2012, 2-3 :47-54

[7]

Hair J. F., 2009, A primer on partial least squares structural equation modeling (PLS-SEM), V7th

[8]

Hair Junior J.F., 2016, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), DOI [10.1007/978-3-030-20151-71, DOI 10.1007/978-3-030-80519-7, 10.1080/1743727X.2015.1005806, 10.1007/978-3-319-57413-415/]

[9]

Hayes A. F., 2013, INTRO MEDIATION MODE

[10]

Izadi M., 2012, Iranian Journal of Military Medicine, V14, P69

← 1 2 →