Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness

被引：13
作者：
Raguseo, Elisabetta [1 ]
Pigni, Federico [2 ]
Vitari, Claudio [3 ]
机构：
[1] Politecn Torino, Dept Management & Prod Engn, Turin, Italy
[2] Grenoble Ecole Management, Dept Management Technol & Strategy, Grenoble, France
[3] Univ Aix Marseille, Dept Econ & Management, Marseille, France
来源：
INFORMATION & MANAGEMENT | 2021年 / 58卷 / 04期
关键词：
Streams of big data; Process efficiency; Product effectiveness; Competitive advantage; BIG DATA ANALYTICS; INFORMATION-SYSTEMS SUCCESS; BUSINESS ANALYTICS; FIRM PERFORMANCE; SUPPLY CHAIN; TIME; READINESS; SERVICE; IMPACT; CAPABILITIES;
D O I：
10.1016/j.im.2021.103451
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Firms can achieve a competitive advantage by leveraging real-time Digital Data Streams (DDSs). The ability to profit from DDSs is emerging as a critical competency for firms and a novel area for Information Technology (IT) investments. We examine the relationship between DDS readiness and competitive advantage by studying the mediation effect of product effectiveness and process efficiency. The research model is tested with data obtained from 302 companies, and the results confirm the existence of the mediation effects. Interestingly, we confirm that competitive advantage is more significantly impacted by IT investments affecting product effectiveness than those affecting process efficiency.
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收藏
页数：13
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