Online insurance consumer lifetime value evaluation-A mathematics and data mining approach

被引：0

作者：

Li, Yuanya ^{[1
]}

Cook, Gail ^{[2
]}

Wreford, Oliver ^{[2
]}

机构：

[1] Nanjing Hydraul Res Inst, River & Harbor Dept, Nanjing 210024, Peoples R China

[2] Ins Web Corp, Rancho Cordova, CA 95670 USA

来源：

2009 WRI WORLD CONGRESS ON SOFTWARE ENGINEERING, VOL 1, PROCEEDINGS | 2009年

关键词：

Data mining; online insurance; customer lifetime evaluation; decision tree; sensitivity analysis;

D O I：

10.1109/WCSE.2009.383

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

This paper focus on data mining application in customer value analysis, business potential and service improve direction. First a formula for online insurance customer lifetime value is derived. Some parameters and function for the formula are given out by data mining. Finally the business revenue potential is predicted for recent ten years and comparison is taken out. A sensitivity analysis shows the business revenue increasing direction. The real business revenue data match the prediction data well.

引用

页码：401 / +

页数：2