Receptiveness to advice, cognitive ability, and technology adoption

被引：28

作者：

Barham, Bradford L. ^{[1
]}

Chavas, Jean-Paul ^{[1
]}

Fitz, Dylan ^{[2
]}

Schechter, Laura ^{[1
]}

机构：

[1] UW Madison, Agr & Appl Econ Dept, Madison, WI 53706 USA

[2] Lawrence Univ, Econ Dept, Appleton, WI 54912 USA

来源：

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION | 2018年 / 149卷

关键词：

Technology adoption; Learning; Receptiveness to advice; Responsiveness to advice; Advice-taking; Cognitive ability; Economic experiments; Genetically modified seeds; DECISION-MAKING; AGRICULTURAL EXTENSION; FOLLOW OTHERS; OVERCONFIDENCE; BEHAVIOR; YIELD; RISK;

D O I：

10.1016/j.jebo.2017.12.025

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We construct a model of technology adoption with agents differing on two dimensions: their cognitive ability and their receptiveness to advice. While cognitive ability unambiguously speeds adoption, receptiveness to advice may speed adoption for individuals with low cognitive ability, but slow adoption for individuals with high cognitive ability. We conduct economic experiments measuring US farmers' cognitive ability and receptiveness to advice and examine how these characteristics impact their speed of adoption of genetically modified (GM) corn seeds. The empirical analysis shows that early adopters are those who are both quite able cognitively and not receptive to advice. (C) 2018 Elsevier B.V. All rights reserved.

引用

页码：239 / 268

页数：30

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