Online Reviews on Online Travel Agency: Understanding Tourists' Perceived Attributes of Taipei's Economy Hotels

This study assesses the attributes and performance of economy hotels as perceived by tourists and examines the differences in the importance ascribed to the perceived attributes among different tourist types, hotel star ratings, and tourist nationalities. Using the content analysis method, 1,545 online reviews of Taipei's economy hotels posted on Agoda and Booking.com were collected. Overall accommodation conditions, transportation convenience, breakfast service, room facilities, and staff attitude were the top five hotel attributes that tourists were found to value and mostly rate positively. Overall, bathroom quality, hotel design, noise level, room facilities, decoration, and design were found to be negatively rated, with improvements suggested for economy hotels.