Avoiding the valley of death in educating strategists

被引:2
作者
Ramirez, Rafael [1 ]
Rowland, Nicholas J. [2 ]
Spaniol, Matthew J. [3 ]
White, Andrew [4 ]
机构
[1] Univ Oxford, Practice, Oxford, England
[2] Penn State Univ, Sociol, University Pk, PA 16802 USA
[3] Aarhus Univ, Dept Management, Aarhus, Denmark
[4] Univ Oxford, Said Business Sch, Execut Educ & Corp Relat, Oxford, England
关键词
EXECUTIVE EDUCATION; BUSINESS SCHOOLS; STUDENTS; DESIGN; COPRODUCTION; RELEVANCE; KNOWLEDGE; ALIGNMENT; MANAGERS; PROGRAM;
D O I
10.1016/j.lrp.2020.102000
中图分类号
F [经济];
学科分类号
02 ;
摘要
Billions of dollars and hundreds of millions of hours are invested every year in executive education. However, much of this investment dies in a familiar "Valley of Death" (VoD) wherein what is learned in the classroom is not applied when the strategist returns back to work. Based on 30 in-depth interviews and live observation, we investigate the architecture of an executive education program designed to avoid the VoD. In the observed program, senior partners of a strategy consulting firm, and their key strategist clients, are brought together to co-learn strategy associated with scenario planning, and, at the same time, improve their ongoing business relations. We find that adopting a "paired learning structure" and utilizing "live case content" results in "group-level co-learning" (or the co-production of knowledge) that, participants report, avoids the VoD. This research contributes to the scholarship on learning architecture in executive education by establishing linkages to the literature on client-partner relationships, modelling the student, and service co-production in knowledge-intensive organizations, and, in the end, provides a blueprint that professional service firms and business schools, seeking to produce more value for their participants, can jointly emulate.
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页数:14
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