The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment

被引：81
作者：
Kim, Dohee [1 ]
Park, Byung-Jin [2 ]
机构：
[1] Hallym Univ, Coll Business Adm, Dept Business Adm, 1 Hallymdaehak Gil, Chunchon 24252, Gangwon Do, South Korea
[2] Hanyang Univ, Sch Business, Div Business Adm, 222Wangsimni Ro, Seoul 04763, South Korea
来源：
TOURISM MANAGEMENT | 2017年 / 63卷
关键词：
Choice context; Choice attributes; D-optimal design; Multinomial logit (MNL) model; Random parameter logit (RPL) model; MODEL; PREFERENCES; IMPACT; STATE;
D O I：
10.1016/j.tourman.2017.07.014
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study used discrete choice modeling to identify the moderating role of context in the effects of cognitive, affective, and sensory attributes on hotel choice. To evaluate a hotel consumer's choice for attributes in a different choice context (leisure vs. business), a stated preference experiment based on D optimal design was conducted using both a multinomial logit (MNL) model and a random parameter logit (RPL) model. The results show that while leisure travelers' choices for family vacation trips were more influenced by price and overall atmosphere than were business travelers', business travelers put an emphasis on room quality and comfort when on a business trip alone. The study demonstrates the trade-offs made by leisure and business travelers when choosing a hotel through discrete choice modeling. The findings provide hotel managers with important insights and implications in terms of target segmentation, product development, and marketing communication strategy. (C) 2017 Elsevier Ltd. All rights reserved.
引用
收藏
页码：439 / 451
页数：13
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