CONSUMER BEHAVIOR ANALYSIS

Introduction. In the present century, the global cultural market, and not only it, is continuously changing and diversifying. The Internet and the other modern communications lead to the formation, the emergence of a global cultural world, so the research of the consumer demand, in the context, becomes a priority. Objective. The purpose of this article is to study the relation between the different factors which act upon the consumer behavior and lead finally to the decision of the goods acquisition. Materials and methods. The numerical data emerge from our surveys regarding the market of anime products in Romania. There are two main analysis methods: Onicescu information statistics, and mathematical modeling, along with programming applications. Results. Both methods led to the same result: the most significant energy transfer is due to the internal factors, meaning the consumer perception, learning, motivation, attitude, known as the "internal influences" of the "black-box". Conclusion. As the perception and generally, the internal factors, have the main importance in the consumer decision, the most strategic marketing management has to be starting from the market demand, as the first required priority for the future target.