A Study on Malaysia Consumer Perception towards Buying an Automobile

被引：0

作者：

Yee, Choy Johnn ^{[1
]}

San, Annie Ng Cheng ^{[1
]}

Khoon, Ch'ng Huck ^{[1
]}

机构：

[1] UTAR, Fac Business & Finance, Utar Kampar 31900, Perak, Malaysia

来源：

PROCEEDINGS OF KNOWLEDGE MANAGEMENT 5TH INTERNATIONAL CONFERENCE 2010 | 2010年

关键词：

Purchase decision; quality; value; risk; automobile; Malaysia consumer perception; PERCEIVED VALUE; SATISFACTION; QUALITY;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This study is to conduct the research to examine the relationships of the factors, particularly perceived quality, perceived value and perceived risk that will affect on Malaysia consumer purchase decision towards cars. Survey using convenience sampling was done at Klang Valley to customers' age between 23 to 65 years old and above. This study showed significant results and the association between the three factors mentioned previously with purchase decision.

引用

页码：311 / 316

页数：6

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