Color Preference Affected by Mode of Color Appearance

被引:15
|
作者
Tangkijviwat, Uravis [1 ]
Rattanakasamsuk, Kitirochna [1 ]
Shinoda, Hiroyuki [1 ]
机构
[1] Ritsumeikan Univ, Grad Sch Sci & Engn, Shiga 5258577, Japan
来源
COLOR RESEARCH AND APPLICATION | 2010年 / 35卷 / 01期
关键词
color preference; color appearance mode; color appearance mode index; RECOGNIZED VISUAL SPACE; HUE; EMOTION; ILLUMINATION; BRIGHTNESS; SATURATION; CONTEXT;
D O I
10.1002/col.20536
中图分类号
O69 [应用化学];
学科分类号
081704 ;
摘要
Most color preference research focuses on colors in an object color mode. In our daily life, however, colors are perceived not only as an object color mode but also as other modes, such as unnatural object color and light source color modes. To explore the effect of the color appearance mode on color preference, we examined the relationship between color preference and the mode of color appearance. Thirty-three color chips were chosen from the Munsell notation varying in hues and chromas. The color chips were presented in different color appearance modes by changing the subject's room illuminance and the color chip room illuminance. The experimental results showed that the brightest and most saturated colors were preferred. It was found that the subject preferred color in a light source color mode and unnatural object color mode to color in an object color mode. Moreover, we found that hue had a small effect on color preference in the light source color mode. We also investigated the relationship between color preference and the perceived color attributes (perceived chromaticness, whiteness, and blackness). In a supplementary experiment, elementary color naming was conducted. The results showed that the perceived chromaticness, perceived whiteness, and perceived blackness play a role for the determination of color preference for different color appearance modes. We, consequently, suggest that color preference is dominated not only by color attributes but also by the mode of color appearance. (C) 2009 Wiley Periodicals. Inc. Col Res Appl 35,50-63, 2010: Published online 10 November 2009 in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20536
引用
收藏
页码:50 / 61
页数:12
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